CATSTANBUL

Artistic Direction by DiaEterna

24-26 January 2025

Jupiter, Divan Kuruçeşme

Commissioned by Huma Finance and Jupiter, DiaEterna was invited to lead the full artistic direction of this groundbreaking technology conference. Held in January at Istanbul’s stunning Divan Kuruçeşme with over 1,500 attendees, Catstanbul merged the energy of Web3 with contemporary art, performance, and large-scale public spectacle.

Inspired by Burning Man’s ethos, the event centered around a 5-meter-tall metal cat sculpture symbolizing Jupiter’s historic token burn. Designed by Bilal Yılmaz and produced by local artisans, the sculpture was dramatically ignited in a fire ceremony that featured site-specific lighting, flame choreography, and live performance.

Working with over 50 creative professionals across disciplines, DiaEterna curated a program that celebrated both local talent and collective creation. Highlights included:

  • Burning Ceremony
    Directed by Bilal Yılmaz (@bilalyilmaz.info), featuring special effects, lighting design by Selim Topal & Faik Alkan, and movement direction by Halil İbrahim Aygün.

  • Opening Ceremony
    Audio-visual performance by Ecem Dilan Köse (@ecemdilankose).

  • Live Coding AV Show
    By RAW – Selçuk Artut & Alp Tuğan (@rawlivecoding).

  • Live Painting
    By the artist yok (@yyyyyokkkkk).

  • Performance Art
    By Çadır Studio (@cadirstudyo).

  • Tattoo Artists

    By Blackstone (@tattoo.blackstone)

The project was a large-scale, site-responsive experience that transformed a conference into a ritual of transformation and celebration.

Credits

Commissioned by: Zorlu PSM

Project Manager & Curator: Bengü Gün

Creative Director & Experience Design: Bilal Yılmaz

Concept Design IAM Global